Sunday, February 25, 2007


It seems that the only reason you see the word “only” on a price tag is to distinguish the price as abnormally high.

For example, outside my office today you can get your oil changed for “only” 35 dollars. Hmmm…a 35 dollar oil change. Sounds worth it, right? It’s only 35 dollars. It’s not like the shop down the street from me will do it for 19 dollars. And it’s not like I got my oil changed for only 35 dollars the day before I actually read that little sign outside the shop down the street. And it’s not like I shook my fist and cursed the day.

From now on, whenever I see an “only” sign, I will run. They might as well stick up text in front of it saying, “you can be had for…”

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